Do you remember when your mom use to describe the people in your neighbourhood.
Johny Smith is a doctor, Sally is a hairdresser, Jessie owns an auto shop.
You knew the the mailman delivered mail, the lawyer practiced law. It was a simple easy concept to follow.
Then something weird happened. Someone came up with this very weird idea. Instead of telling people what we do, let's just confuse them and let's look really impressive.
So instead of Sally the hairdresser, Sally became the woman that helped young adults feel more confident in their lives! Huh? What the heck does that mean!
The truth is if I don't know what you do, I mean really don't know because you've overstuffed, and over lipsticked what you really do, then I will have a very hard time understanding if I need your service, or if I can refer you to someone else that does!
The best way to grow any business is to tell someone what you do. Simply.
I refer to myself as a global business...
Do you change a losing game or do you just quit?
When things get tough, get challenging and overwhelming our first instinct is to just quit. After all, it shouldn't be this hard right?
Our minds are so foggy and full of the hardship that we are losing we sometime just can't clear it away.
But the key in those challenging times is to assess the bigger picture and see if there is another way. A way out.
There's a baseball term thats used when a team is losing and they go to a put in a new pitcher. Changing it up might just be what the team needs to turn things around.
It's a motto I live by. If something isn't working, try something else.
The hardest part in all of this is to recognize you're in a losing game!
One you are aware of your situation, you can work to change your mindset so that you can focus on changing the game.
Yes being willing to change a losing game takes vision and sometimes risk, however...