FC & Co · Business building

From
concept
to market.

The experience to turn a promising idea into a business that works in the real world.

Discuss your project
FC & CO

Build the business. Not just the big idea.

FAY CHAPPLE
For CEOs · Founders · Private equity operating partners

The right market.
The right model.
The right people.
A business built to last.

What we build

Three ways to move
from idea to reality.

01 / Grow

Market entry

For brands entering North America or Canada.

Positioning for the new market; an entry model; partners, sites and a launch team.

What gets built
  • Market positioning
  • Corporate, franchise, licence or joint venture model
  • Partners, sites and launch team
Typically 4 to 9 months after diagnosticExperience includes

Dove Spa North America · Wilkinson Sword Canada · Godiva Canada

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02 / Scale

Franchise &
licensing systems

For founders with 3 to 20 locations and established franchisors.

Build a format that can be repeated, with the operating detail to support it.

What gets built
  • Replicable format and unit economics
  • Site criteria and operating manuals
  • Franchisee recruitment and training
Typically 3 to 6 months after diagnosticExperience includes

Sunnyside Grill · Firkin Pubs · Godiva’s licensee network

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03 / Launch

Concept to open

For founders and corporates launching a new format.

From a blank page to opening day, with the work scoped around your project.

What gets built
  • Brand and format development
  • Site selection and build
  • Hiring and opening
Scoped to the projectExperience includes

Dove Spa · Clarity Centre · NorthFuse brands

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The approach

Start with
the truth.
Then build.

Every FC & Co engagement begins with a paid diagnostic: two to four weeks, on the ground, ending in a plan you own either way.

From there, we agree a fixed scope, a fixed fee and a date. One build engagement at a time.

01

Diagnose

Get clear on the business, the opportunity and the path forward. Leave with a plan you own.

2 to 4 week paid diagnostic
02

Design

Define the model, the people, the operating system and the delivery milestones.

Agreed scope, fixed fee, clear date
03

Build

Put the plan to work through a focused engagement, with specific deliverables and accountability.

From the first question to the open door
Experience you can use

Real brands.
Real operating decisions.

01 / Market entry

Taking brands
into new markets.

Dove Spa North America
Wilkinson Sword Canada
Godiva Canada

Godiva Canada: 0 to $10M.
02 / Franchise & licensing

Making the model
repeatable.

Sunnyside Grill
Firkin Pubs
Godiva’s licensee network

Judge of the Elite Franchise 100.
03 / Concept to open

Building from
a blank page.

Dove Spa
Clarity Centre
NorthFuse

Dove Spa from a blank page.
Nine NorthFuse brands.

These names refer to Fay’s past professional experience, not current clients or endorsements.

Got something to build?

Let’s find out if
the idea has legs.

Start with a conversation about the opportunity, the obstacle and what success would look like.

Discuss your project